The “Pepsi” and “Coke” Designations

The nicknames “Pepsi” and “Coke” have become synonymous with certain Rolex models, particularly those featuring a two-tone bezel with contrasting colors. These nicknames, while not officially used by Rolex, have become widely accepted among collectors and enthusiasts, reflecting the distinct color schemes of these watches.

The origins of these nicknames can be traced back to the iconic beverage brands Pepsi and Coca-Cola, whose logos feature the same color combinations found on the bezels of these Rolex models.

The Origin of the Nicknames

The “Pepsi” nickname is attributed to the Rolex GMT-Master ref. 1675, which was released in 1959. The watch’s bezel features a red and blue color scheme, reminiscent of the Pepsi logo, which prominently displays red, white, and blue. The red and blue colors on the bezel represent day and night, respectively, making the watch a useful tool for pilots and travelers.

The “Coke” nickname, on the other hand, is associated with the Rolex GMT-Master II ref. 16710, introduced in 1983. This model features a black and red bezel, closely resembling the Coca-Cola logo, which is predominantly red with white lettering.

Historical Significance of the Nicknames

The “Pepsi” and “Coke” nicknames have become integral parts of Rolex watch history and culture. They are not just casual terms; they represent a specific design aesthetic and the enduring legacy of these iconic watches.

These nicknames are widely recognized and used by collectors, dealers, and enthusiasts worldwide, solidifying their place in Rolex lexicon. They are also often used in online forums, auction listings, and watch publications, further highlighting their cultural significance.

Examples of Rolex Models

  • Rolex GMT-Master ref. 1675 (Pepsi): This model, released in 1959, is widely considered the original “Pepsi” watch. Its red and blue bezel, along with its iconic design, has made it a highly sought-after collector’s item.
  • Rolex GMT-Master II ref. 16710 (Coke): This model, introduced in 1983, features a black and red bezel, earning it the “Coke” nickname. Its bold color combination and robust construction have made it a popular choice among both collectors and everyday wearers.
  • Rolex GMT-Master II ref. 116710LN (Pepsi): This modern iteration of the “Pepsi” GMT-Master II, released in 2013, features a ceramic bezel with a red and blue color scheme. The ceramic bezel is known for its durability and scratch resistance, making this model a popular choice for those who want a reliable and stylish watch.

Color Schemes and Materials: Rolex Pepsi Vs Coke

The Rolex “Pepsi” and “Coke” models are instantly recognizable for their vibrant color schemes, which have become iconic in the world of luxury watches. These color schemes are not merely aesthetic choices but reflect the history and design philosophy of Rolex.

Color Schemes, Rolex pepsi vs coke

The color schemes of the “Pepsi” and “Coke” models are inspired by the classic beverages they are named after. The “Pepsi” model features a blue and red bezel, while the “Coke” model has a red and black bezel. These color combinations are a testament to Rolex’s ability to capture the essence of everyday objects and translate them into elegant and timeless designs.

  • Pepsi: The blue and red bezel of the “Pepsi” model is a classic combination that evokes a sense of energy and dynamism. The blue represents the sky and the sea, while the red represents passion and excitement. This color scheme is often associated with adventure and exploration, making it a popular choice for those who lead an active lifestyle.
  • Coke: The red and black bezel of the “Coke” model is a bold and striking combination that exudes sophistication and elegance. The red represents the iconic Coca-Cola brand, while the black represents power and authority. This color scheme is often associated with luxury and exclusivity, making it a popular choice for those who appreciate the finer things in life.

Materials

Both the “Pepsi” and “Coke” models are constructed using high-quality materials that ensure durability and longevity. However, there are some subtle differences in the materials used for each model.

  • Case: Both models feature a 40mm stainless steel case. This material is known for its strength, corrosion resistance, and affordability, making it a popular choice for luxury watches.
  • Bezel: The “Pepsi” model features a ceramic bezel, while the “Coke” model features a steel bezel with a black ceramic insert. Ceramic bezels are known for their scratch resistance and durability, making them ideal for watches that are subjected to daily wear and tear. Steel bezels are also durable but are more susceptible to scratches.
  • Crystal: Both models feature a scratch-resistant sapphire crystal. This material is highly resistant to scratches and is known for its clarity and brilliance. Sapphire crystal is a premium material that ensures the watch face remains pristine for years to come.
  • Movement: Both models feature a Rolex Caliber 3135 automatic movement. This movement is known for its precision, reliability, and longevity. It is a self-winding movement that does not require a battery, making it a popular choice for luxury watches.

Comparison Table

The following table provides a comparison of the key features of the “Pepsi” and “Coke” Rolex models:

Feature Pepsi Coke
Case Material Stainless Steel Stainless Steel
Bezel Material Ceramic Steel with black ceramic insert
Crystal Sapphire Sapphire
Movement Rolex Caliber 3135 Rolex Caliber 3135
Water Resistance 100 meters 100 meters

Variations and Editions

The “Pepsi” and “Coke” Rolex watches have been produced in a variety of variations and special editions over the years, each with its own unique characteristics and historical context. These variations reflect Rolex’s commitment to innovation and its ability to adapt to changing trends in the watchmaking industry.

Chronological Order of “Pepsi” and “Coke” Rolex Watch Editions

The following list presents the different editions of “Pepsi” and “Coke” Rolex watches in chronological order, highlighting their key features and historical significance.

  • 1655 “Pepsi” (1959-1971): The first “Pepsi” GMT-Master was introduced in 1959 with a red and blue bezel, a 39mm stainless steel case, and a 7205 movement. This model was designed for pilots and navigators, allowing them to track two time zones simultaneously. The “Pepsi” bezel featured a red segment from 0 to 16 hours and a blue segment from 16 to 24 hours, representing the day and night hours, respectively. The “Pepsi” 1655 was produced until 1971, making it a highly sought-after collectible today.
  • 1675 “Pepsi” (1959-1980): In 1959, Rolex introduced the 1675 GMT-Master, which was a larger and more robust version of the 1655. The 1675 featured a 40mm stainless steel case, a 7205 movement, and a red and blue bezel with a different color arrangement than the 1655. The red segment extended from 0 to 12 hours, while the blue segment covered the remaining hours. The 1675 was produced until 1980 and is considered a classic among vintage Rolex collectors.
  • 16750 “Pepsi” (1980-1988): In 1980, Rolex introduced the 16750, a successor to the 1675. This model featured a 40mm stainless steel case, a 3075 movement, and a red and blue bezel with a slightly different color arrangement than the 1675. The 16750 was produced until 1988 and is known for its reliability and its classic “Pepsi” bezel.
  • 16710 “Pepsi” (1988-2007): The 16710, introduced in 1988, was a significant update to the GMT-Master line. This model featured a 40mm stainless steel case, a 3185 movement, and a red and blue bezel with a more vibrant color scheme. The 16710 also introduced a larger crown and a more robust construction. This model was produced until 2007 and is considered a popular and desirable choice among Rolex collectors.
  • 116710LN “Pepsi” (2007-2018): In 2007, Rolex introduced the 116710LN, a major redesign of the GMT-Master II. This model featured a 40mm stainless steel case, a 3186 movement, a Cerachrom bezel with red and blue ceramic inserts, and a slightly different color arrangement than the 16710. The 116710LN was produced until 2018 and is known for its durability and its modern design.
  • 126710BLRO “Pepsi” (2018-Present): In 2018, Rolex introduced the 126710BLRO, a significant update to the GMT-Master II. This model features a 40mm stainless steel case, a 3285 movement, a Cerachrom bezel with red and blue ceramic inserts, and a slightly different color arrangement than the 116710LN. The 126710BLRO is known for its improved accuracy, its longer power reserve, and its modern design.
  • 1675 “Coke” (1959-1980): The “Coke” GMT-Master, also introduced in 1959, was a variant of the 1675 with a black and red bezel. The black segment extended from 0 to 12 hours, while the red segment covered the remaining hours. The 1675 “Coke” was produced until 1980 and is a sought-after collectible for its unique color scheme.
  • 16710 “Coke” (1988-2007): In 1988, Rolex introduced the 16710 “Coke”, a successor to the 1675 “Coke”. This model featured a 40mm stainless steel case, a 3185 movement, and a black and red bezel with a more vibrant color scheme. The 16710 “Coke” was produced until 2007 and is known for its classic design and its reliability.
  • 116710LN “Coke” (2007-2018): In 2007, Rolex introduced the 116710LN “Coke”, a major redesign of the GMT-Master II. This model featured a 40mm stainless steel case, a 3186 movement, a Cerachrom bezel with black and red ceramic inserts, and a slightly different color arrangement than the 16710 “Coke”. The 116710LN “Coke” was produced until 2018 and is known for its durability and its modern design.
  • 126710BLNR “Coke” (2018-Present): In 2018, Rolex introduced the 126710BLNR “Coke”, a significant update to the GMT-Master II. This model features a 40mm stainless steel case, a 3285 movement, a Cerachrom bezel with black and red ceramic inserts, and a slightly different color arrangement than the 116710LN “Coke”. The 126710BLNR “Coke” is known for its improved accuracy, its longer power reserve, and its modern design.

Market Value and Popularity

The Rolex “Pepsi” and “Coke” GMT-Master II models are highly sought-after and command significant market value. Their popularity stems from a combination of factors, including their iconic design, limited production runs, and association with luxury and status.

Recent Auction Results

Recent auction results for “Pepsi” and “Coke” Rolex watches demonstrate their high market value. For instance, a 1980s Rolex GMT-Master II “Pepsi” with a black dial and a stainless steel case sold for over $40,000 at a reputable auction house in 2023. Similarly, a 2018 Rolex GMT-Master II “Coke” with a black dial and a stainless steel case fetched over $30,000 at another prominent auction house. These results highlight the strong demand and premium pricing associated with these models.

Wearing and Collecting

The Rolex “Pepsi” and “Coke” GMT-Master watches are more than just timepieces; they’re coveted collectibles and statement pieces. Their iconic design and enduring popularity make them desirable additions to any watch collection. Whether you’re a seasoned collector or a first-time buyer, understanding how to wear and care for these watches is essential.

Wearing the Watches

The “Pepsi” and “Coke” GMT-Master watches are designed for both everyday wear and special occasions. Their robust construction and water resistance make them suitable for various activities, from casual outings to formal events. Here are some tips for wearing these watches:

  • Choose the right size: Rolex GMT-Master watches come in different sizes, so it’s crucial to select one that fits your wrist comfortably. A well-fitting watch should sit snugly but not feel too tight.
  • Consider the occasion: The “Pepsi” and “Coke” GMT-Master watches are versatile enough to be worn with a variety of outfits. For casual wear, pair them with jeans, t-shirts, or chinos. For more formal occasions, consider wearing them with a suit or dress.
  • Accessorize with care: When accessorizing with a “Pepsi” or “Coke” GMT-Master, it’s important to keep the watch as the focal point. Avoid overdoing it with other jewelry or accessories.

Caring for the Watches

Proper care is essential to maintain the beauty and longevity of your “Pepsi” or “Coke” GMT-Master watch. Here are some tips:

  • Regular cleaning: Gently wipe the watch case and bracelet with a soft, damp cloth to remove dirt and grime. Avoid using harsh chemicals or abrasive cleaners.
  • Avoid extreme temperatures: Exposure to extreme temperatures can damage the watch’s internal components. Store your watch in a cool, dry place.
  • Service regularly: Rolex recommends servicing your watch every five to ten years. This involves a thorough inspection, cleaning, and lubrication of the movement.

Collecting the Watches

The “Pepsi” and “Coke” GMT-Master watches have a long and storied history, making them highly sought-after by collectors. Here are some ways enthusiasts collect these models:

  • Vintage models: Collectors often seek out vintage “Pepsi” and “Coke” GMT-Master watches, which are often in excellent condition and can appreciate in value over time.
  • Limited editions: Rolex has released several limited-edition “Pepsi” and “Coke” GMT-Master watches over the years, which are highly collectible and often command premium prices.
  • Complete sets: Some collectors strive to complete a set of “Pepsi” and “Coke” GMT-Master watches, acquiring different variations and editions.

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